Customer-Focused Copywriting That Resonates

Gone are the days of talking at your customer. Today, reaching buyers is all about creating intriguing user experiences and quickly engaging audiences both intellectually and emotionally. That’s why micro-videos, infographics, podcasts, webinars and the like have exploded in popularity. Sure, traditional tools are still relevant – brochures, data sheets and other print collateral. But what’s changed is the focus. Effective business communications today is customer-centric.

Whether you’re selling SaaS or widgets; whether you’re a global insurer or a small heathcare-related non-profit, marketing success rests on your ability to develop a compelling message that resonates with your customers, and deliver it in a way that makes sense to them.

That’s where I come in.

A dynamic marketing copywriter, for more than a decade I have helped innovative organizations – Fortune 500, start-ups and non-profits – tell their stories through compelling narrative. I collaborate with C-suite, product management, subject matter experts and other stakeholders to bring life to technical topics and distill complex concepts into clear, persuasive marketing messaging.

Does your company have a story to tell? Let’s talk.